The poverty

The poverty

The poverty video shows that neoliberal policy  means extreme inequality, poverty, a giant and growing divide between poor and rich, injustice, privileges for super rich elites and corporations, exploitation of people as precarious workers, and a threat to democracy and its institutions and its principles. On top of it, it shows that in neoliberalism, the increase of low-paying jobs and evidence of poverty of people are not perceived as problems, but instead referred to euphemistically as competitive advantages and improvements in the report, and even celebrated.Instead of this notion of an economic system, we as  propose a different image of humanity and a completely different policy approach to actually abolish poverty for every individual: The unconditional right to secure existence and social participation. We stand for a poverty reduction strategy that does not build on the chance that with enough privileges for corporations, business and elites, sometime jobs and full employment will be created , but for a strategy, that sees full employment as no longer as contemporary or desirable. Instead, we need an unconditional basic income guarantee for every single human, that meets the goals of the human right to secure existence and social participation, and want to establish a comprehensive system that generally and unconditionally secures all livelihoods, and makes the emancipation and empowerment of all humans possible.

http://www.youtube.com/watch?v=XIUWZnnHz2g

Diet Coke 30th anniversary and the new Hunk "Marc Jacob"

Diet Coke Marc Jacob Advert:

Product or services:

Diet Coke is a product, a sugar free soft drink and distributed by the Coca Cola Company. that has been established since 1982 the brand celebrates its 30th anniversary this year (2013).

Soundtrack:

Providing the soundtrack is still the iconic voice of Etta James: I just want to make love to you,

1954 blues song written by Willie Dixon and first recorded by Muddy Waters

That has been used in Diet Coke's famous advert in 1996 which started the Diet Coke Hunk theme. 
http://www.youtube.com/watch?v=O1bsFn0F5vI

Models/Actors:

The diet coke hunk model in this advert “American Fashion Designer” ( Marc Jacob) flaunts his rippling physique as the new “Hunk” for Diet Coke.

Marc Jacobs plays a role as well as a creative director for the diet drink and designed a new diet coke bottles and cans in award to celebrate the brands 30^th anniversary.

Commercial attention:

Diet Coke is bringing back The Hunk -. The initial adverts became an instant phenomenon and create interesting stories. The advert stars Marc Jacobs.

The advert starts with three females come across a photo-booth that keeps taking pictures of an handsome, shirtless man with a background soundtrack by Etta James “I just want to make love to you”. Without them paying any attention that the diet coke hunk was the famous American fashion designer Mar Jacobs. Getting women attention from all around the globe as Marc Jacobs played the sexy hunk role.

Target:

Diet coca cola is targeting females customers through their adverts as it reflects how women's attitudes to men have changed. since the drink was established in 1982 all of the adverts campaigns have been planned to show the empowerment of women.

“Zoe Howorth”, market activation director for Coca-Cola Great Britain, said: ‘Women are always at the heart of our Diet Coke plans and we are currently looking at how we continue to celebrate the role of women and our Diet Coke-drinkers".